Experience
Work Experience
Nov 2021 - Present
Growth and Strategy Manager
iFarmer.aisa
Data Analysis and Reporting
* Prepared performance analysis reports to analyze the efficiency and work progress of the business teams.
* Created growth and strategy plans based on the insights of the reports; contributed to an increase of 40% in business efficiency in 2023.
* Planned and conducted A/B hypothesis tests to understand the scope of new business plans and analyze their impact to unlock business growth.
* Collaborated with business teams to gain business insights, and analyze the business data quarterly for investor reports.
* Orchestrated and Created dashboards for the business teams to track growth metrics, business targets, projections, and stakeholder performance; increased data visibility by 70%.
* Collaborated with the Data Science and Product team to create automated report generation and dashboards using BI tools.
Strategic Collaboration & Requirement Management
* Built a high-functioning growth team and streamlined team functions using analytics, strategy, and research. Established correlations between business and data analytics.
* Planned the expansion and growth of the Supply Chain vertical by strategizing the export of agri products. Prepared an export plan to generate 5% of total revenue through export operations.
* Achieved revenue growth of 3% for different business models by experimenting with hypotheses
to test customer behavour.
Feb 2020 - June 2021
Senio Executive - BA
Analysis & Planning
* Conducted regional analyses to identify and design customized promotional policies for high-performing and low-performing restaurants in different parts of the city which led to a 5% increase in orders on average.
* Collaborated with the Marketing team to initiate promotional activities using push notifications, app cards, and other media. These promotions led to a 20% increase in completed orders for each restaurant on average.
* Led projects to enhance customer experience by implementing analysis insights and taking strategic initiatives to streamline the ordering process.
* Performed extensive analyses using SQL, Tableau, and Google Sheets for choosing different restaurants and recommending optimal deals for different promotional campaigns on Pathao Food. These data-driven campaigns on average resulted in a 20% – 40% increase in total orders
and a 20% – 25% increase in revenue.
* Analyzed sales performance of 1500+ restaurants to provide them with insights.
* Created 4 different dashboards using visualizations for monitoring different performance metrics of partner restaurants so that personnel responsible for managing the accounts of these restaurants can make necessary interventions.
Pathao.inc
Dhaka, Bangladesh
Professional Skillset
Data Analysis
Business Strategy
Problem Solving
Project Management
Languages
English (Fluent)
Bangla
Hindi (Intermediate)